Xianelle Parfums

Brand essence

Luxury that feels personal. A neighbourhood perfume shop with the polish of a Paris counter.

Promise: The art of perfumed perfection; Authentic fragrances, honest advice and the chance to try before you buy.
Personality: Elegant, warm, honest; Refined but never cold. We talk like a friend who knows perfume.
Who we serve: Pangasinan and beyond; Local shoppers and visitors, online buyers nationwide, gift givers and resellers.
Our edge: Try before you buy; Every fragrance can be tested at our shop in Malasiqui. An online-only seller cannot offer that.

Logo

From seal to arch. The original badge carried everything at once. The new system leads with a carved Roman wordmark, supported by an arch mark that nods to the Middle Eastern houses Xianelle carries.

Before. Busy at small sizes, and the tagline cannot be read on a phone.

After. Wordmark first. Strong, timeless and easy to read at any size.

The system

Primary wordmark. Packaging, signage, the hero of any layout. Use it whenever there is room.

Wordmark on Night. Paper letters on Night, Ink or Oxblood.

Horizontal lockup. Website header, receipts, email signatures.

Arch mark. Favicon, profile photo, bottle stickers, gift tags. Shown here at three sizes.

Heritage seal. Box stickers, shopping bags, in-store signs. Never in the website header.

Inside the arch mark

1
The arch
A doorway shape found across Arabian architecture, a nod to the Middle Eastern perfume houses Xianelle carries.
2
Double line
A heavy outer line and a fine inner line, echoing the double ring of the original seal.
3
Roman X
Set in Cinzel, the same carved capitals as the wordmark.
4
Grounded base
Flat at the bottom so the mark sits steady on stickers, caps and boxes.

Clear space and minimum sizes

Clear space. Keep a margin of x on every side, where x is the height of the capital letters in the wordmark. Nothing else enters that space.

Wordmark
120 px or 30 mm wide
Lockup
32 px or 9 mm tall
Arch mark
16 px or 6 mm

Shown at true minimum size. Smaller than this, switch to the next simpler mark.

Please don’t

Stretch or squash it
Recolour it
Add shadows or effects
Put it on a busy photo

Downloads

All files are outlined vectors, so they print and scale without the fonts installed.

Colour

Two layers. The brand colours come from the original logo and carry the shop all year. The Fall 2026 campaign layer adds warmth for the season and comes off when it ends. Tap a swatch to copy it.

Brand colours

Paper

Stone

Petal

Blush

Ink

Light and airy most of the time, so the bottles do the talking.

Fall 2026 campaign

Paper

Peach

Blush

Night

Peach and Blush lead the season. Night sets the mood for video. Oxblood and Saffron are spices, not bases. Sale red appears only next to a price.

Pairings that pass

Saffron soft on Oxblood10.9:1AAA
Saffron on Night8.3:1AAA
White on Moss9.5:1AAA
Sale on Paper7.3:1AAA
Ink on Blush12.2:1AAA
Muted on Stone5.2:1AA

Typography

Two families, both free on Google Fonts and in Canva. Cinzel brings carved, classic capitals for the logo and big headlines. Manrope does everything else: prices, buttons, product names and body text. Sturdy, friendly and built for shopping.

Cinzel

Logo and big headlines

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Manrope

Everything else

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ₱

Try it

Your words

Cinzel size 64 px

Cinzel 500, headline

The art of perfumed perfection

Manrope 600 and 400, product and body

The art of perfumed perfection

The art of perfumed perfection. Try it at our shop, then take it home for ₱1,399.

The scale

Hero headlineCinzel 500, 48 to 96 px, line height 1.05: The art of perfumed perfection
Section headingCinzel 500, 32 to 48 px: Our most loved scents
Product name and priceManrope 600, 15 to 28 px: Ameerat Al Arab ₱1,399
Small labelManrope 600, 12 to 13 px, sentence case: For her · EDP · 100 ml
BodyManrope 400, 16 to 18 px, line height 1.6, 65 to 75 characters a line: Drop by our shop, test anything you are curious about, and take home a scent that feels like you.
Buttons and navigationManrope 600, 14 to 16 px, sentence case: Add to bagVisit the shop

Cinzel is capitals only, so keep it for the logo and headings. Never use it for prices, buttons or paragraphs. No script or italic faces anywhere.

Product photography

Every bottle stands on the same blush stage: soft top light, a warm tabletop and one gentle shadow. The catalogue looks curated even when the photos come from different sources.

The recipe

Canvas: 1600 × 2000 px (4:5), or 1600 × 1600 px for square cards
Bottle: Centred, about 70% of the height, base 14% from the bottom
Backdrop: Blush gradient from #FBF0ED to #E8C6C0, tabletop and soft shadow
Props: Only real notes (fruit, flowers, woods), kept low and to the sides
Export: WebP or JPG under 300 KB, named scent-name.webp

How to make one

Photograph the bottle straight on in daylight, or start from the existing Shopee photo.
Lift the bottle out. On a Mac or iPhone, long-press the photo and choose “Copy Subject”. Canva’s Background Remover also works.
Save it as a transparent WebP or PNG into the website’s products folder. The site puts it on the stage for you.

Download the backdrop

SVG, 1600 × 2000 px, for Canva, Figma or Photoshop.

Video and motion

Low-light, slow, warm footage behind the hero and story sections. On screen, things move like a bottle being set down: quick at first, then gentle.

A stand-in clip from Mixkit’s free library. Replace it with the shop’s own footage before launch.

Footage: Close-ups of bottles, skin, petals, smoke, the shop counter and the shoreline at golden hour. One slow move per clip.
Specs: MP4, 1280 × 720, muted, 8 to 15 second loops, under 6 MB. Always set a poster frame.
On the site: Exponential ease-out everywhere. About 250 ms for buttons, 400 to 700 ms for panels and images. Content is visible first; motion only adds polish.
Reduced motion: When a visitor asks for less motion, video stays on its poster frame and nothing slides or zooms. Every video has a pause button.

The curve

cubic-bezier(0.16, 1, 0.3, 1)

Xianelle: exponential ease-out

Linear, for comparison

Ours arrives fast and settles gently. Linear feels mechanical.

Social templates

The shop's FAQ cards, restyled with the Arch logo and the two typefaces. One idea per card, 4:5 for Instagram and Facebook feeds.

Shop location

Open daily

8:00 AM to 6:00 PM

Find us

Purok Talos Patang, Talospatang, Malasiqui, Pangasinan 2421, Philippines

Shop location. Petal, for practical posts.

Mode of payment

GCash

Danielle Tan · 0954 352 5892

MariBank

Patrixia Anne Jervoso · 10181017850

BPI

Danielle Tan · 3569618621

We can send you our QR codes too.

Mode of payment. Night, for details worth saving.

Bestseller. The blush stage, one bottle, the real price.

Fall Sale. Oxblood and saffron, for the 2026 campaign only.

Export at 1080 × 1350 px. Keep words inside the middle 80% so nothing is cropped in the profile grid. Prices on a post must match the website on the day it goes up.

Voice and writing

Warm, clear and a little elegant. Write the way you would talk to a customer at the counter. A touch of Filipino warmth is welcome.

Write thisNot thisWhy

Drop by and try any scent you are curious about.Testers available upon request only.Inviting, not transactional

Salamat! Your order is in. Here is what happens next.ORDER RECEIVED. PLS WAIT.Personal and calm

Pay today ₱2,749Total due (excl. balance)Say what the money is for

₱1,399P1399 or Php 1,399.00Peso sign and comma, no centavos

8:00 AM to 6:00 PM8am-6pmOne time format everywhere

On hand · Pre-orderOnhand · PO · Pre orderThe same terms everywhere

Fall Sale: up to 50% off selected scentsMEGA SALE!!! 50% OFF ALLHonest about what is on sale

House rules for words

No long dashes, ever. Use a comma or a full stop.
Buttons say what they do: Add to bag, Get directions, Pay ₱2,749.
Errors say what went wrong and how to fix it.
Headings stand on their own, with no small label above them.
Never invent reviews, star ratings, testimonials or delivery promises.
Every page says what the shopper pays today, and what later.

Website components

Ink for the main action. Light and outline buttons on Night. Sale red only where a price has dropped. Everything below is the live code from the shop.

Buttons

Ink for the main action, one per view. It turns Oxblood on hover.
Outline for the second choice next to it.
Light and light outline on Night and Oxblood.
Always a pill, always sentence case, always the name of the action: Add to bag, never Submit.
Disabled fades to 45% and says why nearby.

Prices, tags and pills

Regular price

₱1,189₱1,399

On sale, with the old price as a ghost

₱2,046₱2,29911% OFF

On Night, for hero and campaign panels

₱2,046₱2,299

11% OFFNEWPre-order On handBestseller

Prices are Manrope, never Cinzel. Peso sign and comma, no centavos.
On sale, the new price is Sale red and the old one stays readable beside it.
Sale prices come only from the season settings. Never type a discount by hand.
Pills sit on the stage, top left, at most two per bottle.

Product cards

11% OFFPre-order

Unisex · EDP · 100 ml

Khamrah

₱2,046₱2,299

15% OFF

For her · EDP · 100 ml

Ameerat Al Arab

₱1,189₱1,399

11% OFF

For her · EDP · 100 ml

Vanilla Voyage

₱2,046₱2,299

These are the live cards from the shop, not pictures of them. The bag button appears on hover and is always visible on phones.

Form fields

Full name

The name for your parcel.

Mobile number

Enter an 11-digit mobile number, like 0917 123 4567.

Errors say what went wrong and how to fix it, in plain words, right under the field.

Brand guidelines

Brand essence

Logo

The system

Inside the arch mark

Clear space and minimum sizes

Please don’t

Downloads

Colour

Brand colours

Fall 2026 campaign

Pairings that pass

Typography

Try it

The scale

Product photography

The recipe

Video and motion

The curve

Social templates

Voice and writing

House rules for words

Website components

Buttons

Prices, tags and pills

Product cards

Khamrah

Ameerat Al Arab

Vanilla Voyage

Form fields